Mitch Tarr is the Author of:

"The Worlds Greatest Tradeshow Marketing Guide"

His site Tradeshow-Marketing.com is loaded with a wealth of knowledge for tradeshow and event planners. He has gracefully offered us a few of his articles to share on our site and has a few more coming soon... Enjoy.

• A few simple pointers before hiring that magician!
  
  
• Six Tradeshow Marketing Mistakes and How To Avoid Them.
  
  
• Four Simple Ways to cut your Tradeshow Marketing
  budget in half.
  

Here's a direct link to his book...

Discover how the best trade show marketing professionals in the world plan, execute and measure their results to continuously improve.